Business Advice

The Sauce and Outsourcing Online Join Hands To Help Grow BPO Markets

The Sauce and Outsourcing Online the leading BPO media platforms  in the Asia Pacific have announced that they will cross promote and distribute each other’s titles, ensuring that the combined reach will be the largest BPO  media reach across Africa, the Middle East, Asia and Oceania regions.

The Sauce is a bi-weekly online publication that is read around the world spanning over 118 countries and over1, 650 zip codes, by senior executives in the BPO space. Meanwhile the Outsourcing Online is an authoritative media platform that attracts influential decision makers within the sourcing community globally. Through bi-monthly print & eMagazine versions, eMagazine versions, eNewsletters, social media networks and other digital mediums – the Outsourcing brand engages hundreds of thousands of decision makers and influencers in the global services market.

Martin Conboy, Publisher of the Sauce said, “We are very excited to be partnering with Outsourcing Media brand. We are both talking to the same audience, in slightly different and over lapping geographies and the interest in outsourcing is only getting more intense.”

Initially, the two titles will cross promote and distribute each others titles, with an option of a potential merger in the future.

“With the renewed focus of the Australian government on integrating with Asia, it makes sense for both titles to work together for the common good. Global services in all of its guises is becoming more and more borderless and combining our collective resources is a function of that trend “ said Sritharan Vellasamy, CEO and founder of Wordlabs Global, the owners of the Outsourcing brand.

The Outsourcing and The Sauce are complimentary and provide current news and important information about one of the worlds fastest growing business sectors. The mission of the combined resources is to provide education, information, and resources for outsourcing players (vendors and ‘buy side’), large and small.

The market consists of people involved in HR, process improvement, back office processes, customer service both via contact centres and social media, technology and academic segments.

In addition to offering topical feature stories, regular columns in online titles The Sauce will also be producing the Sauce BPO Guide, which is set to become the ‘Yellow Pages for this ever-growing industry, as well as some new and exciting research projects. On the other hand, Wordlabs Global will be supporting the industry with its industry-focused media and branding services besides organising industry relevant events.

A segment entitled “ Ask Peter”, will be established to provide the opportunity for readers to get answers from professionals, along with the creation of an events calendar that lists upcoming events across the regions.

Both titles will also carry stories under the banner of “A view from the top” where senior business leaders across the region will share their insider news, insights and experience relating to successful outsourcing engagements. This will allow selected Industry Knowledge Leaders to share their views to a much wider audience.

A combined media kit will be available on both websites.